ANIMATED Ts
T-Mobile
We wanted sightseers to get a taste of the T-Mobile Las Vegas Signature Store experience before they even set foot in the store. So we created a series of marquee videos that evoked the spirit of The Strip through contextual themes and vibrant visuals—all centered around the iconic T-Mobile “T”.
The videos ran twenty-four hours a day. So to keep things fresh, we concepted and updated often. The creative team developed over fifty unique story board concepts and over twenty videos that utilized a mix of found footage and custom animations.