LAS VEGAS SIGNATURE STORE
T-Mobile
When T-Mobile opened a Signature Store on the Las Vegas Strip, we pulled inspiration from Sin City and created a hyper-localized campaign that accompanied consumers along their journey. We teased the grand opening with hand lettered script, magenta lips and cheeky copy in a town known for its sultry side.
To keep the store top of mind, we capitalized on the typical Vegas-goer’s journey. From the moment they arrived, to the moment they set foot in the store—we cut through the clicking cards and flashing lights of the city by speaking to the consumer in a contextually relevant way.
