The Cattle Baron’s Ball is the largest single-night fundraiser for cancer research in the world, filled with big-name country acts, premium auction items and extravagant western wear. In 2011, the organization wanted to run a spot to generate greater awareness for the event. They had donated airtime through WFAA but had little money for a shoot. To pull this off, we pitched a minimalist concept and partnered with BFM Creative who offered to film and produce the spot at cost. The clients were extremely pleased and saw a significant boost in event attendance.